The Conversion Concept

The conversion Concept is actually the fact that can help anyone to convert visitors into potential customers and into actual customers. Over here the "customers" are the one's which you have defined. These can be readers, gamers, blog readers, job hunters, information gatherers, downloader etc.

To make or turn your website into a converting website. You need to ask this one question and that is "What purpose does my website serve?" and "What it was supposed to do?". These two most important questions can help your website to become a converting website. To make your blog/website really effective, you need to keep this important points in mind.

1. Information helps in decision making

I know you have heard of this but it's really critical here. You see, when you want people to buy something, you can't just put a flashy label on your website of some specific product say "A online money making system", and the same time you expect to have sales!. People need information!. This is really really important because it is the "information" (data) which helps the people to buy the products. Consider this you buy a dell ( or any other product), you have bought it because you know that Dell is reliable (at least in my case ), economical, has great power savings and most people recommended it. So when one comes to your website, put yourself in their shoes. You will immediately realize that if there is just a sales page, no one is going to buy it ( though some might buy it); unless there is detailed unbiased "information" on it. Trust me if you trying to deceive or try to make sales pitch, then my friend you will get a slap!

2. Give your contact information

This is the second point which has equal importance in helping you to grow. Most of the website which sell something, don't have a contact information at all or the website gives an impression of "huge business", don't do that. When you are not giving your contact information people will fall in doubt about your credibility. No one wants to give money to anyone or company to whom they can't associate with.

3. Website Design 

Design your website in such a way which is comforting for your audience. If navigation is difficult or there are too many distractions ( ads, banners, colors etc) people will leave your website. People will leave because they are distracted! and you don't want that. Make your website simple or look at different websites which have same purpose like yours.

4. Use Correct Fonts

To understand you need to look at a website which in my opinion is terrific. It's the Macmall.com. When you open the website you will realize that it has very soothing font style (I don't know what to call it) which really makes you happy when you are reading it.

5. Background Color

A background color plays a critical role at subliminal state. You should and must know the "meaning of colors" in website. Look at macmall.com, J&R website, hp website. Hp has black background or contrasting colors and macmall has white background with grey and black fonts. So you should really work on this that what color should your website have.